Business Advice

Importance of Video Content for Your Social Media Page

Social media has become a popular phenomenon and there are so many people of different backgrounds, ages etc. that use it. One of the popular formats that are used in social media is videos as they can transfer a lot of information within a short span of time. This is a very effective marketing tool provided that the video is informative and relevant to what you are talking about.

Videos can instantly capture the attention of a viewer but now with the availability of videos by many brands, institutions, businesses etc. you need to stand out from the competition. Video content is very important when you are creating it as this is what will hold the viewer’s attention and what will convince them to take action regarding what your intent is. This is used by many brands that target younger generations as well. If you are running a social media page to promote an educational institution, you will need to look at companies that create videos for schools  and uplift the content that is already provided on the page. It will allow the page to reach more viewers and a much wider variety of viewers at that. Videos are instrumental in creating a narrative and building an emotional connection with the audience. Whether you are promoting a product or service, you will be able to retain more customers with this tactic. This creates a clear line of communication with the page and the audience. You need to balance the entertainment of the content with the information provided so that you provide truly engaging content that positively affects the viewer.

There is a lot of return on investment when it comes to the use of video. Many marketers who use videos have been reported to have a positive ROI when it comes to several pieces of research. Today, video marketing has become the norm when you are looking for a product or service online. And this relevance has only increased with the advancements in technology that allow users to create unique and compelling content. You can easily produce a video for online purposes as technology is readily available. So this evens out the playing field quite a bit. But there is a difference when you hire professionals to create a video as they will add more value when compared to a person who is not on the field creating a video with what equipment they have.

Whether you are a brand or an institution, you will be able to show your personality to the audience with the use of video. It is all about familiarizing yourself with the customer and building a rapport with them. You can also create videos with different themes that will provide a new side of the brand to the customer and give the brand more depth. It is easier to find your audience and reach them through marketing tools just by reviewing their video-viewing behaviour. You can target those that have viewed the video advertisement fully or partially by sending information that is relevant to them and creating targeted calls to action.

Carma Gatson
the authorCarma Gatson